Depend underwear has launched an ad campaign titled "Drop Your Pants For Underwearness" They are joining forces with the band Capital Cities, to host a free dance party in New York City on August 6. You can even RSVP on the Depend website for a chance to meet the band!
I love that Depend is hooking up with a major band to promote this new campaign. I know a lot of us in the ABDL wold are hear for fun and personal enjoyment, but that's not the case for a large number of us. Some of them found the ABDL world due to existing conditions that forced them into diapers, and they found us to be a welcoming and accepting part of society. And, of course, there is an even larger part of society who needs protection and doesn't know about or isn't interested in the ABDL world. According to the Depend website, there are about 65 million Americans living with bladder leakage, and 12 million of those people are under the age of 35.
It makes you wonder how many ABDLs exist in America, or the world...
Back to the topic at hand. Along with this concert promotion, they will also be donating money to charity. I looked through their donation terms and conditions and pulled out the important information for you.
Depend brand will donate $1 for:
- Every pant drop, photo and video shared and tweet tagged using #Underwareness and #DropYourPants
- Every personal video made about what Underwareness means to you that is uploaded to YouTube and tagged #Underwareness and #DropYourPants.
They will donate up to $1 million each year for a total of $3 million. All of this money will go to United Way Worldwide and The Simon Foundation for Continence. They will, however, ensure that the maximum donation is achieved so the previously mentioned charities will receive the maximum $3 million per year.
I have to admit, the main reason I was inspired to write this article was their promotional campaign. It features many different people, solo and in groups, and young and old, wearing diapers. I'll add a few screen shots below, but I urge you to visit their website. There's a lot more to see.